Rochester Ophthalmological Group P.C. returns as the title sponsor for Flour City Cycling in the 2011 season. ROG’s involvement started with a supporting sponsorship in 2004 and has grown every year since. The team thanks returning supporting sponsors: the Ancient Order of Hibernians, and Bente Local 2419. Towners Bike Shop returns as the presenting sponsor, and has supported the team for more than 15 years. New Sponsors for this year are Velocity Rims, Chomper Body skin care products and Giant Bicycles.